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Audience Demographics
At BrisbaneToday, we attract a diverse and engaged audience, spanning various age groups, household incomes, and professional backgrounds. Here's a snapshot of our audience:
Audience Reach
- BrisbaneToday.com attracts an average of 168,000+ unique visitors per month, with 350,000+ page views per month.
- Our audience is predominantly Brisbane-based (85%), offering highly localised engagement opportunities.
Age
- 28% of our audience is aged 18–34, representing a tech-savvy, socially engaged group.
- 34% are aged 35–54, typically professionals or young families with disposable income.
- 22% are aged 55–64, an influential group with substantial spending power.
- 16% are aged 65+, including retirees and senior decision-makers.
Gender
- 56% female
- 44% male
Household Income
- High earners: Over $120,000 per year, representing an affluent demographic.
- Mid earners: Between $80,000–$119,000 per year, typically professionals and families.
- Middle-income earners: Between $40,000–$79,000 per year, including many local households.
Employment
- A significant portion of our audience includes business decision-makers and executives, offering a unique opportunity to reach key influencers in the local market.
- Many are managers and professionals across various industries, ensuring a broad range of potential customers.
- Additionally, we have a substantial number of primary and sole grocery buyers, offering insight into purchasing trends and household spending.
By advertising with BrisbaneToday, you are tapping into a dynamic and engaged community, eager to discover and support local businesses. Whether you're a small business or an established brand, our platform provides an ideal environment to enhance your visibility and connect with your target audience.
For further details or to reserve your advertising spot, please don’t hesitate to contact us at advertise@brisbanetoday.com.
We are also always interested in receiving news, updates, story ideas, and details about new businesses. If you have content that would resonate with our local audience, we’d love to hear from you. Please send your submissions to:feature@brisbanetoday.com.



